Hennepin County

Flu and COVID-19 booster rates among older adults were falling behind, and Hennepin County needed a message that encouraged action through reassurance, not pressure. This commercial centers on community, featuring a diverse cast of Minnesotans brought together by one simple act of care. With an inviting tone, it reminds viewers that getting boosted is quick, easy, and something worth doing—for themselves and for the people who count on them. Because protecting your health is one of the most important things you can do.