Ramsey County

Property taxes are one of the most misunderstood parts of local government. Ramsey County needed a way to help residents understand how the process actually works—from home appraisals to mailed notices and how final tax amounts are calculated. This animated explainer uses clean 2D illustration and purposeful motion to walk viewers through each step, making a complex system feel approachable and easy to follow. No jargon. No confusion. Just clear visuals, a steady voice, and answers to questions people didn’t even know they had. Because sometimes transparency just needs a little animation.