Rad Owl

For the lead single off Rage Gracefully, Rad Owl wanted a video that matched the track’s energy—raw, rhythmic, and locked-in from the first hit. Directed and edited in-house, the Growl video leans into tight framing, punchy lighting, and quick, deliberate pacing to amplify the performance without distraction. With Mike Bredon behind the camera, every shot is built to serve the sound—loud, focused, and unflinching. Because some songs don’t need a story. Just volume.